My Expertise

Experience from developing more than 1200 campaigns

Thoughout the last two decade, I have been developing and executing digital marketing strategies and projects for some of the largest online enterprises and multinational corporations including DAX and Fortune 500 companies and well known medium sized market leaders.

There are two solutions I am focused on, depending on the particular challenges a company is facing: Firstly, we are solving the problem that many business have internally digitalized their operations and logistics, however, they are falling behind on the external digitalization in terms of lead generation, communications and digital brand engagement and sales. Secondly, with regards to already externally digitalized companies, I am solving the problem of their high dependency on performance marketing measures or platforms like Google and Meta, which prevents them from building up their own marketing assets. The latter will have a higher return on in investment and a greater contribution to the enterprise value in the long run.

My professional philosophy is that first and foremost I care about the customer value. If your customers like the outcome, business takes care of itself.