Digital Expertise & Corporate Transformation
Consultant & Entreprenuer
+ 15 years digital transformation experience, including supporting Fortune 500, DAX and medium sized champions
Professional background
I bring over 15 years of deep experience in sales, marketing, and digital transformation, having successfully guided Fortune 500 companies, DAX corporations, and SME champions through complex changes. I have personally delivered over 50 corporate workshops focused on digital transformation and have been instrumental in crafting complex digital transformation and marketing campaigns.
With a deep understanding of multi-channel marketing and communications, I’ve consistently delivered impactful lead generation strategies that align with business objectives. I’m well-versed in working with the leading tools in the industry, such as Salesforce, HubSpot, and Google Ads, LinkedIn Sales Navigator, Google Analytics to name a few, and have honed my skills in managing teams to execute high-performance campaigns. I’m comfortable leading international teams, developing strategies, and executing them at the highest levels.
Speaker at the most established digital events
Entrepreneurial experience and thought leadership
I have been an entrepreneur since 2001, when I started a profitable import business in Vancouver, Canada. Subsequently, I worked as an independent business consultant for renowned companies such as Bayer, Nokia, and Telekom, before bootstrapping and scaling a digital service company from just 4 employees to over 40, maintaining a significant annual profitability over the last 10 years. Being a speaker at the top digital industry events kept me on my toes in terms of sharing innovative knowledge. I've also had the pleasure of being a lecturer at universities like the University of Munich, University of Hannover, or Hertie School of Governance on digital marketing and digital product development.
Personal Background
Roots & Education
I grew up in Germany and Canada, spending my most formative years in Vancouver. I graduated from Alpha Secondary School as an Honour Roll student. Later, I got my BA in Economics from Simon Fraser University, receiving the Provincial Scholarship of British Columbia for my academic achievement. Subsequently, I completed a graduate business degree from Germany's oldest private university (Witten) and won the scholarship of the National Academic Foundation, Germany's most prestigious organization sponsoring the academically gifted.
Community & Purpose
I’ve dedicated myself to serving my community through roles at the Vancouver Crisis Centre, volunteering in Community Policing initiatives, and supporting restorative justice programs. I’ve also contributed as a bookkeeper for my local church and as a church musician.
Growth & Curiosity
I’m a lifelong learner deeply committed to self-development—intellectually, emotionally, and physically. Much of this journey is fueled by my love for non-fiction; you’ll often find me devouring books on business strategy, philosophical inquiry, or the nuances of human psychology. These explorations not only sharpen my mindset but also inform how I engage with the world.
Life Beyond Work
At heart, I’m a happy father to two wonderful children. Music has always been a cornerstone of my world—whether I’m playing the piano, clarinet, or harmonizing with friends, it’s a creative outlet that brings me joy. When I’m not making music, you’ll find me pushing my limits with high-intensity interval training (HIIT) or recharging in nature, exploring the rugged beauty of mountain trails.
This involves leveraging the latest marketing technologies, such as AI tools and CRM systems, to enhance efficiency and effectiveness. Additionally, aligning sales and marketing teams, adopting a customer-centric approach, and fostering creativity and innovation are crucial. My leadership and mentorship have helped over 50 senior staff members develop their skills and navigate crises, driving substantial revenue growth and positioning companies as leaders in the digital marketing industry.
More about how I can support you in achieving your goals
My goal is to help businesses achieve sustainable growth and success by combining a data-driven approach with a customer-centric mindset, leveraging creativity and innovation to drive results. My expertise in IT service and product development, consulting, business development leadership, marketing strategy, and team leadership enables me to develop innovative solutions that make sense for businesses.
- Marketing Technology Integration: Utilize automation tools and CRM systems to enhance business efficiency.
- Marketing Operational Efficiency and Effectiveness through AI optimizations and AI workflows for increased profitability.
- Combining Data Driven Decision Making with a Customer-Centric Approach: Using data analysis to inform and optimize marketing strategies and focus on customer insights to drive growth.
- Sales and Marketing Alignment: Ensuring seamless collaboration to maximize lead conversion.
Watch this 2 min video to learn about my proven experience and the value I bring to your company
Feel free to contact me